OVERVIEW
We made it a priority to decrease the user’s steps to book vacations while also increasing the interactivity of the site with the user. By creating divided and aesthetic call-to-action blocks on the site, the user could quickly find shortcuts to fulfill their desired mission in visiting the site.
What We’ve Made
We built the company’s website in such a way so that with each order, customers can choose to donate 5% of their purchase to a charity of their choice. Using Candid’s Guidestar API we also created an extensive, browsable charity database and made it easy for shoppers to find an organization with a cause close to their heart.